Women's Sports Foundation:
Annual Salute to Women in Sports

The Scoop

Project:
In 2011, Eventage helped the "Greatest Night in Women's Sports" move downtown to historic Cipriani Wall Street after 31 years at the Waldorf=Astoria. Eventage joined the team in 2010 after a competitive agency review and has helped WSF streamline the evening's program including the iconic Grand March of Athletes, where more than 60 of the world's greatest female athletes grace the stage.

Client:
Women's Sports Foundation (WSF), New York

Deliverables

  • Creative development
  • Scenic design
  • Script writing
  • Video, graphics and motion graphic design and production
  • Music production
  • Stage management
  • Audio, video, lighting design and on-site production
  • Full on-site staffing and management

By the Numbers

  • 2011 attendees included Venus Williams, Maya Moore, Mallory Weggemann, Michelle Kwan and members of the 2011 U.S. Women's National Soccer team.
  • Prominent presenters have included Billie Jean King, Holly Hunter, Laila Ali and Joe Torre.
  • One surprise challenge from the Gatorade table for guests to do pushups on stage in return for a generous donation. And yes, they did.

How'd We Do?

The event reached hundreds of millions across the country with over 415,000,000 media impressions. Media covering the event included Seventeen Magazine, BlogHer, OK Magazine, Sports Business Journal, Forbes, ESPN and espnW.com, Sports Illustrated, Newsday, Wall Street Journal, Access Hollywood.
"Thank you for doing such a great job last night. I’m so happy with our decision to go with you all and look forward to working together again next year."
- Senior Manager, Women’s Sports Foundation