Trivial Pursuit 90s Edition Mobile Tour

Project:
To celebrate the introduction of the latest version of its iconic Trivial Pursuit trivia game, Hasbro Games wanted to celebrate the 1990's, "The Most Trivial of Decades." A mobile tour was planned to reach media and the public in markets from coast to coast. With help from a former curator for the Smithsonian, a collection of 90s memorabilia would travel from city to city to promote the brand.

Client:
Fleishman-Hillard, New York, Hasbro Games, Pawtucket RI

• Creative development
• Vehicle sourcing, design and construction
• 3-D computer modeling of vehicle interior
• Casting, script writing, stage management
• Market and venue research and acquisition
• Tour logistics and routing
• Technical development and staffing
• Tour management on-site and on the road

• 48’ giant “time capsule” trailer filled with a museum of the 90s
• Glass-enclosed display cases, a 90s-era video wall (no plasma screens of course) and three- dimensional graphics throughout.
• Live, interactive show with a professional actor who has traveled (a short distance) ahead in time
• 90s-era celebrities like Kato Kaelin, Naomi Judd, Nancy Kerrigan and James Cargill
• Iconic venues like the Seattle Space Needle, Country Music Hall of Fame and Rock and Roll Hall of Fame
• A rockin’ mix of 90s favorites from the likes of Kriss Kross, Crash Test Dummies, Ace of Base and MC Hammer.

Multiple live television removes in six of eight markets and print coverage in all eight. The national b-roll package had 28 hits in markets such as New York, Los Angeles, Detroit, San Francisco and Portland. A color game photo and brief appeared in Newsweek and the AP photo was carried in newspapers across the country. Overall media impressions topped 47 million.

Hasbro Games was so pleased with the results that a final tour stop was added so that company executives and staff could see the promotion in action at their corporate offices in Massachusetts and Rhode Island.