Suave Studio Pop Up Shop
The Scoop
Project:
As part of the nationwide "Can You Tell?" branding campaign for Suave, the client looked to add a direct-to-consumer media event to showcase the products’ competitive advantages. A full working salon, the Suave “Can You Tell?” Studio was devised, offering the public and the media complimentary salon services by professional stylists using both competitors’ and Suave products side by side. These temporary salons would appear briefly in New York, Chicago and Minneapolis.
As part of the nationwide "Can You Tell?" branding campaign for Suave, the client looked to add a direct-to-consumer media event to showcase the products’ competitive advantages. A full working salon, the Suave “Can You Tell?” Studio was devised, offering the public and the media complimentary salon services by professional stylists using both competitors’ and Suave products side by side. These temporary salons would appear briefly in New York, Chicago and Minneapolis.
Client:
Unilever, Weber Shandwick Worldwide
Deliverables
- Secure vacant retail space in a high-traffic location in all three markets, willing to rent for a month or less.
- Creative development
- Scenic and graphic design and installation
- Product warehousing, transport and distribution
- Tour routing and logistics
- On-site and on-the-road management
- Onsite staffing and management, including the hiring of Professional, licensed stylists in all three markets.
- On-site coordination of appointments for all markets, booked through a national toll-free number.
By the Numbers
- A former Chinese restaurant on 42nd St. just off Fifth Avenue in Manhattan, an empty home furnishings store in Chicago’s Gold Coast and a vacant sports bar in the heart of downtown Minneapolis.
- Design of a modular environment which could fit in all three spaces and yet not look temporary while ensuring that the media could easily move through each space with cameras and other equipment.
- Full color window treatments designed for each space.
How'd We Do?

"I can't say enough great things about Eventage. They were true partners from start to finish and played a valuable role in everything from helping develop our studio look to securing the locations and staff. And, when it came down to actually executing our events, they didn't miss a beat. We literally could not have done the Suave Studio without them!"
- Vice President, Weber Shandwick
- Vice President, Weber Shandwick




