Staples Back to School Supply Fashion Show
The Scoop
Project:
TOTALLY ORGANIZED, TOTALLY EASY, TOTALLY FASHIONABLE – That was the message Staples wanted to bring to the guests and to the millions who tuned in to morning shows across the country.
TOTALLY ORGANIZED, TOTALLY EASY, TOTALLY FASHIONABLE – That was the message Staples wanted to bring to the guests and to the millions who tuned in to morning shows across the country.
Client:
Weber Shandwick, New York. Staples, Framingham, MA
Deliverables
- Venue research, acquisition and management
- Scenic design and installation
- Technical design, installation and management
- Signage and large-scale printing
- Motion graphic creation, design and playback
- Product logistics and management
- Menu creation and catering services
- Stage management and talent wrangling
- Script and music development
By the Numbers
- Converting the Helen Mills Theater into a school-for-the day, complete with cafeteria and auditorium
- Host Lisa Rinna for an SMT and to narrate the fashion show
- Kids from the Boys and Girls Club of Brooklyn to serve as models
- All the latest school supplies and designs displayed in home and school vignettes and in the fashion show
- Motion graphics with product images on an overhead plasma screen
- The best looking lunch ladies you’ve ever seen serving updated favorites like mac and cheese souffle on bright red cafeteria trays
How'd We Do?
More than 40.8 million total media impressions were secured via PR, including features on Entertainment Tonight, Access Hollywood and the TV Guide Channel. More than 165 local market news programs and 20 web sites covered the event.
"The event was flawless and the clients were absolutely thrilled… raving about Eventage and the work that you did. From choreography to the set design to the food, everything was absolutely perfect. We could not have done it without you."
- Senior Vice President, Weber Shandwick
- Senior Vice President, Weber Shandwick
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