SAM'S CLUB Editor Event

The Scoop

Project:
This event, aimed at long-lead editors, was designed to demonstrate that everything (yes, everything) one would need to furnish a glamorous, luxurious and beautiful NYC loft apartment can be found at SAM'S CLUB.

Client:
Ogilvy Public Relations, SAM’s Club

Deliverables

Venue research, acquisition and management
Scenic design and installation
Technical design, installation and management
Signage and printing
Product sourcing and visual merchandising
Product logistics and management
Menu creation and catering services
On-site staffing and management

By the Numbers

A dual-level penthouse event space was literally transformed into a must-have loft apartment supplied completely and solely with merchandise found at SAM’S Club.
Over 500 products from SAM’S CLUB. Everything – from cutlery to pineapples, from rugs to candlesticks, from beds to bathroom linens, was from SAM’S CLUB.
A roof deck with plush patio furniture, catering staff at work over a stainless steel propane grill which was cooking up choice meats for the guests to sample.
Even though there was no time for them to take advantage of it, the roof deck even had a spa sauna for further at-home relaxation.
Gift bags filled with a surprising variety of items that one might not expect to find at SAM’S CLUB – a cashmere blanket, fine gold earrings, a bottle of Dom Perignon, an autographed copy of the new James Patterson book and, of course, a SAM’S CLUB membership card.

How'd We Do?

Over 6.7 million media impressions, including features in Home Furnishings News, Parenting Magazine and Woman’s Wear Daily.

"I just wanted to take a moment to commend you and your team for an exquisite job last week on the SAM'S CLUB Holiday Loft. Your team made furnishing a loft with truckloads of SAM'S CLUB merchandise seem effortless. Every detail was executed to perfection - and when the items you requested didn't show up, or were broken, or weren't what you asked for at all, you made it work and seem like you had planned it that way all along!"
- Account Supervisor, Ogilvy PR