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Project:
The international brand and phenomenon Pokemon celebrated its 10th Anniversary in grand style with the world's largest Pokemon gathering and the final rounds of the National Video Game Championships
Client:
Pokemon USA, Inc.
Ketchum
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Complete logistical planning and management of the largest one-day event in the history of Bryant Park |
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Development, scripting and management of a seven-hour live stage show |
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Audition, casting, training and on-site management of character actors and costumed characters |
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Staging, audio, LED video screen, live cameras, power distribution |
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Liaison with Bryant Park and NYC Parks, including contract negotiations |
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Coordination with NYC Mayor's Office to declare Pokemon Day in NYC |
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Traffic flow, contingency plans, line management, crowd control |
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Custom tent design and production |
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8 branded tents, 45 Pokemon statues, 11 cold air balloons, 250 stanchions, one mobile stage |
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Stage management team to call every cue, ensure every entrance and get every character in and out of costume safely and efficiently |
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An army of vehicles: box trucks, toilet trailer, helium trailer, production trailer, talent busses, generator, ambulance, forklift, dumpsters, satellite truck, cargo vans, 2 semis, Pokemon-branded Hummer & VW Beetle |
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10 Chinese fan dancers, 2 flame eating stilt walkers, one Bubble Man (you've got to see it to believe it) |
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386 Pokemon in every nook and cranny of Bryant Park, from the lawn to the fountain. |
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58,000 branded premiums, 65 video game championship finalists, 2 crowned champions |
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One wrestling superstar and reality TV icon, Hulk Hogan |
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13,200 cubic feet of helium to fly the Pikachu balloon from the Macy's Thanksgiving Day Parade above the lawn |
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More than 500 media stories generating 96 million measurable consumer impressions in all 50 states. |
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Media highlights included 2 days of mention on "Live with Regis and Kelly", CNN "Showbiz Tonight", MTV News, NY1, Reuters, Newsday and Advertising Age. |
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"Thanks for making yesterday's event such an awesome success. The stage show was terrific and we should all be proud of this project." Marketing Manager, Pokemon, USA |
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