snapshot:
Novartis Take Action for Healthy BP Tour
Project:
As part of their worldwide effort to educate the public on the benefits of healthy blood pressure levels, Novartis partnered with the American Nurses Association to help spread the word. In addition to significant print and television advertising, a campaign-style bus tour was planned to visit 10 markets nationwide.
Client:
Ruder Finn, New York, Novartis, East Hanover, NJ
Creative development
Vehicle sourcing, design and wrap
Market and venue research and acquisition
Tour logistics and routing
Technical development and staffing
Tour management on-site and on the road
High traffic public venues in Philadelphia, Boston, Minneapolis, Seattle, Los Angleles, Phoenix, Houston, Tampa, Atlanta and New York.
Luxury coach bus with a full branded wrap
Nurses from the American Nurses Association to check blood pressure and counsel the public
Branded tents, tables with linens, chairs, a stanchion queue, sound system and privacy walls for each screening area.
Appearance on the Today show to kick off the national tour
Over 5,000 people had their blood pressure checked during the course of the tour. Media coverage was substantial, generating over 100 million impressions, including 3 million print, 4 million radio, 7 million TV and millions more online.
"The American Nurses Association's Take Action for Healthy Blood Pressure Tour was quite a success! We enjoyed working with you and your team and look forward to working with Eventage again soon." - Vice President, Ruder Finn
