 The latest news and notes from the world of Eventage
Below are stories from our newswire, before we transitioned into the Facebook feed.
• March 22, 2010 - Mary J. Blige Performs For Degree Women
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Mary J. Blige Performs For Degree Women
 NEW YORK, March 22, 2010 – Superstar Mary J. Blige gave a surprise performance in Times Square today to celebrate the coming of spring and new Degree Women NatureEffects. Eventage produced the event, which included the "grassphalting" of Times Square with 11,000 square feet of FieldTurf grass installed on Broadway between 42nd and 43rd Streets and on Military Island. Military Island was also the site of custom-designed sampling stations and a branded LED video truck which broadcast the performance live. Eventage handled all city relations, permitting, scenic, staging, audio, lighting, video and stage management for Unilever’s Degree brand and Weber Shandwick.
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• March 21, 2010 - Eventage Returns for 5th NYC Half Marathon
• February 13, 2010 - Drive4COPD Races to 14 Cities
• January 6, 2010 - Toshiba Press Event at CES 2010
• January 5, 2010 - Deli Flats Tour Launches in Miami
• November 16, 2009 - Youth I.N.C.’s Celebration 2009 at the Waldorf
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Youth I.N.C.’s Celebration 2009 at the Waldorf
 NEW YORK, November 16, 2009 – Youth, I.N.C. (Improving Nonprofits for Children) held its annual Celebration gala at the Waldorf Astoria tonight, honoring its 17 partner nonprofits. Eventage re-designed the evening as part of Youth, I.N.C.’s 15th anniversary including a new venue, new format and completely new program focusing on the kids of New York and how the partner nonprofits enhance their lives. Eventage provided creative development, video and graphic production, scripting, venue relations, stage management and overall on-site event management. For more information on the event and Youth, I.N.C., visit http://www.youthinc-usa.org/ny2009.php
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• November 14, 2009 - Kidney Awareness Run/Walk Finishes 10 Market Tour
• November 1, 2009 - Eventage Returns to ING NYC Marathon Team
• October 18, 2009 - Have A Chance Walk Raises $550,000
• July 31, 2009 - JCPenney NYC Opens with a Splash
• July 9, 2009 - Disney Home Entertainment Editor Event
• June 10, 2009 - Images of LOVE Auction in Midtown
• April 21, 2009 - New Degree Fine Fragrance Collection Launches in Times Square
• April 16, 2009 - US Olympic Hall of Fame Nominees Announced
• April 4, 2009 - Avon Walk 2009 Season Begins in Houston
• October 2, 2008 - Editor Immersion for Lipton
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Editor Immersion for Lipton
NEW YORK, October 2, 2008 - Eventage produced a full day immersion event targeted at long and short lead editors for Unilever's Lipton brand today at OpenHouse Gallery in SoHo. The event took guests on a journey through how Lipton products enhance the mind, body and spirit. Eventage handled creative development, scenic design and on-site execution for Unilever and Ogilvy Public Relations. |
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• September 28, 2008 - Have A Chance Walk Raises $500,000+
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Have A Chance Walk Raises $500,000+
NEW YORK, September 28, 2008 - The third annual Have A Chance Walk to Fight Brain Tumors took place in a rainy but energized Battery Park today. More than 2,000 walkers and volunteers registered for the event which benefits Have A Chance and the Brain Tumor Society in their efforts to fund research and support those fighting brain tumors. Eventage handles all logistics as well as participant recruitment and retention, branding, fundraising strategies and the on-site participant experience. |
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• September 7, 2008 - M&Ms Premiums Hit Bryant Park with Eva Longoria
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M&Ms Premiums Hit Bryant Park with Eva Longoria
NEW YORK, September 7, 2008 - Donna Karan and Betsey Johnson were joined by the diva Miss Green as M&Ms Premiums were launched to the media and the public at Mercedes-Benz Fashion Week at Bryant Park. After two successful days of sampling from the custom-designed M&Ms Premiums booth under the shows' welcome tent, a mini fashion show was held for the media. The show featured models dressed in gowns based on the new M&Ms Premiums flavors and was narrated by Miss Green herself in 3D graphics timed to the show. It also featured an appearance by the actress Eva Longoria, who posed with Miss Green and the models for the onslaught of media gathered. Eventage handled for Mars and Weber Shandwick Chicago and is the 7th program Eventage has managed for the brand. |
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• June 3, 2008 - Bridezillas Compete in Times Square
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Bridezillas Compete in Times Square
NEW YORK, June 3, 2008 - To launch the fifth season of WE tv's popular Bridezillas, Eventage produced a publicity stunt for the network on Military Island in Times Square. Ten engaged women, clad in wedding gowns, helmets, and knee pads, raced to be the first to climb a ten foot tall wedding cake decorated with 50 pounds of real frosting. The winning bride-to-be, from Basking Ridge, NJ, won $25,000 for reaching the top of the cake first. Media coverage included the NY Daily News, Access Hollywood the Star-Ledger and Marie Claire. |
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• May 26, 2008 - GAP T-Shirts on Both Coasts
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GAP T-Shirts on Both Coasts
SAN FRANCISCO, May 26, 2008 - In celebration of GAP's support of the Whitney Museum's Biennial and the introduction of 13 limited edition t-shirts designed by famous artists, Eventage today installed a display of the t-shirts in San Francisco's Union Square. Each shirt is displayed in a self standing custom-designed Plexiglas kiosk. Another set of 13 identical kiosks will appear in New York's Bryant Park beginning on Thursday, May 29. |
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• May 1, 2008 - Eventage Again One of Top 100 Agencies
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Eventage Again One of Top 100 Agencies
NORWALK, CT, May 1, 2008 - For the third year in a row, Eventage has been named one of the industry's top 100 agencies in Event Marketer's annual It List. EM's editors called Eventage "a small agency with big ideas" and noted that "seasoned in-house staffers from diverse backgrounds, including a lawyer and an event manager with a master's from Harvard, keep everything hopping...". Eventage has also received two Gold Ex Awards from Event Marketer's annual industry recognition program. |
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• February 6, 2008 - Glass Speaks at ADA Conference
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Glass Speaks at ADA Conference
WASHINGTON, DC, February 6, 2008 - Eventage Managing Partner Matt Glass today spoke to a group of 200 staff members from the American Diabetes Association at the non-profit's annual Walk Summit. Glass and Eventage have been retained to develop a creative overlay for the ADA's Step Out to Fight Diabetes series of walks, which take place at approximately 200 sites in the United States. Glass discussed the goal of engaging walkers to be more connected to the cause and the event and took the audience through the new and improved on-site experience, from music to staging to a brand identity on-site. |
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• February 1, 2008 - Eventage Joins DIVABETIC Tour Team
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Eventage Joins DIVABETIC Tour Team
NEW YORK, February 1, 2008 - Eventage has been retained to produce the logistics behind the Divabetic - Makeover Your Diabetes tour. These diabetes outreach events for women are returning for their second season and will visit 8 markets from coast-to-coast. Guests learn new ways to live well with diabetes and enjoy an exciting mix of free beauty and fashion services. The tour, sponsored by Novo Nordisk and developed by Biosector 2, begins the first week of March in New York. |
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• January 28, 2008 - Eventage Returns for 6th Avon Walk Season
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Eventage Returns for 6th Avon Walk Season
NEW YORK, January 28, 2008 - Eventage will once again join the Avon Foundation in its mission to provide access to care and critical funding in the fight against breast cancer. Eventage will produce the opening and closing ceremonies as well as logistics surrounding the ceremony sites at 9 Avon Walks nationwide. The newest Avon Walk city, Houston, will kick off the 2008 season on the weekend of April 12-13. Eventage has been a proud member of the Avon Walk family since helping to create the event in 2002. |
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• September 15, 2007 - Three for Disney's BVHE in NYC
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Three for Disney's BVHE in NYC
NEW YORK, September 15, 2007 - Eventage today completed production on its third event this year for Disney's Buena Vista Home Entertainment. Today's event, the Boys & Girls Club Day for Kids, was held at the Kips Bay Boys and Girls Club in the Bronx and featured a Disney's The Jungle Book theme. The event featured games, song and dance performances, face painting, costume characters, a Disney artist doing caricatures and a chance to register for the Boys and Girls Club. Eventage also produced recent editor events in Manhattan for the upcoming DVD releases of The Jungle Book, High School Musical 2, Pirates of the Caribbean 3, Lost and Meet the Robinsons. |
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• August 8, 2007 - Staples Back to School Fashion Show
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Staples Back to School Fashion Show
NEW YORK, August 8, 2007 - Staples showcased what's hot for back to school supplies in the first-ever Back to School Supply Fashion Show at the Helen Mills Theatre here today. Hosted by celebrity Lisa Rinna, the fashion show featured the newest styles and designs modeled by kids from the Boys and Girls Club. Beyond the runway, the event featured home vignettes filled with Staples product and a gourmet school lunch served cafeteria-style on bright red trays by "lunch ladies" who dressed the part but looked nothing like the real thing. Eventage produced the event for Weber Shandwick New York and Framingham, MA-based Staples. |
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• July 9, 2007 - Step Up to Fight Diabetes Launches in Philly
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Step Up to Fight Diabetes Launches in Philly
PHILADELPHIA, July 9, 2007 - Diabetes is the fastest-growing disease in America; the faster it grows, the more committed the American Diabetes Association (ADA) becomes to fighting the fifth-leading cause of death in America. On October 20, 2007, in Philadelphia, the ADA will present "Step Up to Fight Diabetes" -- a fund-raising challenge where participants will tackle not only a 10-mile walking route but will also climb every staircase they pass along the way. Staircases range from Independence Park to the Philadelphia Museum of Art (of Rocky fame), and Philadelphia's City Hall (152 steps alone). Eventage and Honeycutt Partners were retained in Summer, 2006 to develop the new event concept and Eventage is producing the event in Philadelphia. Visit www.diabetes.org/stepup for more information. |
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• May 15, 2007 - Eventage Wins Gold Ex Award
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Eventage Wins Gold Ex Award
CHICAGO, May 15, 2007 - Event Marketer magazine today announced the winners for the 2007 Ex Awards as a part of the publication's 2007 Experiential Marketing Summit. Eventage was awarded a Gold Ex in the Best P.R.-Generation Event category for its production of the Q-Tips Beauty Makeover Marathon for clients Weber Shandwick and Unilever. This marks Eventage's second Gold Ex Award in two years, after its 2006 win for the M&M's "Dare to Go to the Dark Side" launch event for Masterfoods. |
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• April 18, 2007 - Hard Rock Park Rocks the Lot
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Hard Rock Park Rocks the Lot
MYRTLE BEACH, SC, April 18, 2007 - Hard Rock Park, the world's first rock 'n roll theme park, opened its state-of-the-art Backstage Tour preview center today. The opening of the new attraction was celebrated with a festival and concert staged in what will be the employee parking lot of the new, 50-acre, $400 million theme park. The free event was produced by Eventage in conjunction with the Hard Rock Park team and featured 5 bands including the Georgia Satellites and Sister Hazel. Also available were food and drink from local restaurants, kids activities, Hard Rock Park merchandise and the chance to get a sneak peek at the new theme park, which will open in April of 2008. Visit www.hardrockpark.com for more info. |
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• April 8, 2007 - Eventage and NY Road Runners Expand Relationship
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Eventage and NY Road Runners Expand Relationship
NEW YORK, April 8, 2007 - Eventage has been retained by the New York Road Runners Club to manage the food, drink and medical operation at the start area of the ING New York City Marathon for the third straight year. After a wide-reaching RFP process at NYRR, Eventage has also been selected to manage two critical course operations for the 2007 event. Eventage will manage the 24 medical stops along the route and the transportation of fluids for the marathon's top tier elite runners from around the world. The ING New York City Marathon takes place on Sunday, November 4 and is televised on NBC. |
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• March 12, 2007 - Eventage Nominated for Three BizBash Event Style Awards
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Eventage Nominated for Three BizBash Event Style Awards
NEW YORK, March 12, 2007 - Eventage has been nominated for three BizBash Event Style Awards, which recognize the people behind New York's most innovative events. In the Best Event/PR Strategy, Eventage garnered two of the three nominations: the Snapple White Tea "High Tea" Tour and the Q-Tips Beauty Makeover Marathon. In the Best Entertainment/Program Concept category, Eventage is nominated for the Pokemon 10th Anniversary "Party of the Decade". The 2007 BizBash Event Style Awards will take place at the Nokia Theater in Times Square on March 28. |
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• March 2, 2007 - Irish Spring Tour Launches Nationwide
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Irish Spring Tour Launches Nationwide
CHICAGO, March 2, 2007 - A nationwide tour for new Irish Spring Body Wash kicked off in The Loop today during a driving blizzard. The harsh weather didn't stop the Eventage team, clad in branded bathrobes, from distributing samples of the new product along with specialized Zagat guides to Irish pubs in major markets. There will be two tours operating simultaneously from now through St. Patrick's Day, visiting Atlanta, Washington, DC, Philadelphia, Boston, New York, San Francisco, Los Angeles and Dallas. An estimated 100,000 product samples and 50,000 Zagat guides will be distributed. In select cities, the sampling is augmented with an interactive public event complete with head-to-head basketball competitions, Zagat guide downloads and a chance to win a trip to Ireland. |
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• March 1, 2007 - Walk and Ride Season Begins at Eventage
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Walk and Ride Season Begins at Eventage
NEW YORK, March 1, 2007 - As the weather in the northeast begins to break, Eventage prepares for its annual outdoor event season which includes some new projects for 2007. Eventage returns for its 5th season managing the rest areas for Bike New York and producing the opening and closing ceremonies for the Avon Walk for Breast Cancer in eight cities nationwide. In late April, Eventage will be the first production company to provide logistics support to the March of Dimes WalkAmerica in Manhattan. Also new this year is Eventage's production of the Have A Chance Walk to fight brain tumors, scheduled for the fall. Eventage also returns to manage logistics for the Leukemia and Lymphoma Society's Light the Night Walks in Staten Island, Queens and Manhattan. Look for more info about these events in future Newswire updates. |
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NEW YORK, March 21, 2010 – For the fifth consecutive year Eventage partnered with New York Road Runners to manage the fluid stations for their NYC Half Marathon. In addition to managing and staffing the 11 fluid stations, this year Eventage took on the additional responsibility of managing the course’s 9 medical stations. Nearly 50 Eventage staff assisted the 11,500 runners making their way from Central Park to Battery Park City.
DAYTONA, February 13, 2010 - As part of a multi-year public health initiative to screen the millions of people who may be at risk for Chronic Obstructive Pulmonary Disease (COPD), the Drive4COPD race team gathered here at Daytona International Speedway to kick off the nationwide awareness effort. Five celebrity ambassadors with a connection the disease, Danica Patrick, Jim Belushi, Bruce Jenner, Patty Loveless and Michael Strahan each took part in a nationwide "race" to spread awareness and get people screened. Eventage will manage venue relations and staffing at each of 14 public event locations from coast to coast. More information at 
LAS VEGAS, January 6, 2010 – Toshiba senior executives took the stage today to unveil the next generation of television and lay the groundwork for the company’s vision in the new year. Eventage produced the press conference, including scenic, lighting and audio design, video and graphic production and on-site management. More than 500 journalists packed the ballroom to hear the latest industry forecasts and product developments, including the unveiling of Toshiba’s groundbreaking CELL TV. Eventage produced the event for Toshiba America Consumer Products in conjunction with Waggener Edstrom.
MIAMI, January 5, 2010 – Eventage will launch a multi-city promotional tour here for Pepperidge Farm Deli Flats, a new 100-calorie product. Celebrity natural food chef and bestselling author Bethenny Frankel will greet consumers and autograph her new book at each tour stop in markets including Ft. Lauderdale, Boston, Atlanta and Chicago. Fresh sandwich recipes created by Frankel and prepared on the Deli Flats thin rolls are being distributed in each market. Eventage handles all logistics, routing and staffing for Pepperidge Farm and DeVries Public Relations.
WASHINGTON, DC, November 14, 2009 – A 5K run/walk at RFK Stadium here today served as the finale to the 2009 DaVita Kidney Awareness Run/Walk series which began in Denver on September 13. More than 26 million Americans have Chronic Kidney Disease (CKD) and 90% of them don’t know it. The Run/Walk series visited 10 markets from coast-to-coast to build awareness of the disease and provide unique free rapid screening for CKD. Eventage managed all logistics and vendors as well as the participant recruitment and retention in all 10 markets. For more information, visit
NEW YORK, November 1, 2009 – Eventage returned today for its 5th year as part of New York Road Runners’ production team on the ING New York City Marathon. The 75+ members of the company’s full-time staff and eTeam freelance squad manage the food courts and VIP amenities at the start area on Staten Island, the 26 medical stations along the race’s course as well as the delivery of the elite runner fluids throughout the course. 
NEW YORK, October 18 ,2009 – The 4th Annual Have A Chance Walk to Fight Brain Tumors took place today in Lower Manhattan. Threatening skies & rain didn’t keep more than 1,500 participants from walking the scenic 5K route and raising more than $550,000 for Have A Chance & the National Brain Tumor Society. At the Opening Ceremony, brain tumor survivor Felix Papadakis told his motivational story & five other walkers with connections to the brain tumor community participated in the inspirational Chain of Hope. It was Eventage’s third year producing the Have A Chance Walk & the company managed recruitment & retention of participants as well as all logistics. For more information, visit 
NEW YORK, July 31, 2009 - The newest JCPenney, a 150,000 square foot department store in the heart of Manhattan, opened at 33rd St. & 6th Avenue today. Eventage produced the grand opening events. Rain forced the grand opening press conference with Mayor Michael Bloomberg & JCP CEO Mike Ullman into the atrium of the store, but other activities were able to take place in Greeley Square Park. Eventage created a 24' tall replica of a JCPenney storefront in Greeley Square with a fashion runway & department store "windows" that featured live models & other displays. Eventage also created & executed a unique street team operation with moving pop-up store windows that allowed models to display the latest fashions from JCPenney throughout Manhattan. 
NEW YORK, July 9, 2009 - Eventage produced the annual holiday editor event for Walt Disney Home Entertainment (WDHE) today on the rooftop of the Empire Hotel adjacent to Lincoln Center. The event featured the DVD titles that will be released for the holiday season and Eventage designed innovative scenic that integrated each of the titles and the Disney brand into the existing décor. Eventage provided venue relations, A/V equipment, scenic design and installation, rentals and entertainment for the event, the third that the agency has handled for its client, WDHE.
NEW YORK, June 10, 2009 - LOVE - Leave Out Violence held their annual auction, Images of LOVE, tonight at the penthouse of the Mutual of America building on Park Avenue. Eventage assisted with the logistics of the annual event, including a computerized bidder system, staffing, consultation and script development. LOVE aims to reduce youth violence by giving young people an outlet of photography and writing to express their complex emotions. Learn more at 
NEW YORK, April 21, 2009 - Lipstick Jungle's Lindsay Price was on hand in NYC's Duffy Square to launch the new Fine Fragrance Collection from Unilever's Degree brand. Eventage created an intimate setting amongst the chaos of Times Square for the three new extraordinatry scents: Delicious Bliss, Sexy Intrigue and Classic Romance. After a brief press announcement, Price retreated to the luxurious tented environment for one-on-ones and photos. More than 3,000 samples of the product were distributed to the public. 
CHICAGO, April 16, 2009 - The first electronic votes for the 2009 class of the U.S. Olympic Hall of Fame were cast here today at the Palmer House Hilton by Olympic Hall of Fame swimmer John Naber, Chicago 2016 chairman Patrick Ryan, Allstate chairman Tom Wilson and U.S. Olympic Committee acting chairman Stephanie Streeter. This followed a press conference where the nominees were first announced to the public. Immediately after the press conference, public voting kiosks were opened for two days in high-traffic locations throughout downtown Chicago, inviting passersby to meet U.S. Olympic legends such as Dan Jansen and Shannon Miller and to vote at teamusa.org. Eventage produced the press conference and public kiosks for Taylor and Allstate.
HOUSTON, April 4, 2009 - Eventage began its 7th season as Ceremonies Producers for the Avon Walk for Breast Cancer series here today. Houston is the first of 9 cities in the walk series, which has raised more than $268 million since 2003 to fund research and access to care nationwide. Eventage services include logistical and vendor management of the ceremony site and the scripting, production and stage management of the ceremonies which bookend this awe-inspiring two day, 39.3 mile journey. For more information, visit 
