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June 3, 2008 - Bridezillas Compete in Times Square |
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May 26, 2008 - GAP T-Shirts on Both Coasts |
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May 1, 2008 - Eventage Again One of Top 100 Agencies |
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February 6, 2008 - Glass Speaks at ADA Conference |
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February 1, 2008 - Eventage Joins DIVABETIC Tour Team |
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January 28, 2008 - Eventage Returns for 6th Avon Walk Season |
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September 15, 2007 - Three for Disney's BVHE in NYC |
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August 8, 2007 - Staples Back to School Fashion Show |
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July 9, 2007 - Step Up to Fight Diabetes Launches in Philly |
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May 15, 2007 - Eventage Wins Gold Ex Award |
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• |
April 18, 2007 - Hard Rock Park Rocks the Lot |
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April 8, 2007 - Eventage and NY Road Runners Expand Relationship |
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• |
March 12, 2007 - Eventage Nominated for Three BizBash Event Style Awards |
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March 2, 2007 - Irish Spring Tour Launches Nationwide |
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• |
March 1, 2007 - Walk and Ride Season Begins at Eventage |
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• |
October 8, 2006 - Chefs' Rights Now! In Times Square |
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• |
August 20, 2006 - Nike NYC Half Takes to the Streets |
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• |
August 8, 2006 - Pokémon Parties in Bryant Park |
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• |
June 29, 2006 - Snapple "High Tea" Tour Lifts Off in Bryant Park |
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• |
June 24, 2006 - Breathing Room Tour Kicks Off In San Diego |
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June 6, 2006 - Eventage Launches EMBARQ in Las Vegas |
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• |
May 8, 2006 - Eventage Wins Gold Ex Award |
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May 7, 2006 - Eventage Returns for 4th Straight Bike New York |
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April 30, 2006 - Avon Walk Season Begins at the Kennedy Center |
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February 23, 2006 - Q-Tips
Beauty Marathon at GCT |
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• |
January 25, 2006 - The
Supernanny Hits NYC for Ragu |
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January 6, 2006 - Two
Eventage Events Part of PRWeek Award Finalists |
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• |
October 14, 2005 - Eventage
Joins the ING NYC Marathon Team |
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• |
October 11, 2005 - Eventage
Launches the New TV Guide |
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• |
October 6, 2005 - Hormel
Chili Cook-Off Heats Up in Manhattan |
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• |
August 8, 2005 - Hanes Perfect T Party in NY Harbor |
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• |
June 29, 2005 - Trump Goes Soft for Charity |
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March 29, 2005 - X-Wing Fighter Lands In Times Square |
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March 25, 2005 - Eventage Events Nominated for Two Silver Anvil Awards |
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March 1, 2005 - Easy Spirit Oasis Premieres in Tampa and St. Louis |
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February 22, 2005 - Suave Pop-Up Store Opens on 42nd Street |
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February 1, 2005 - Bread is Back - Whole Grains Hit the Streets |
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November 27, 2004 - The Smoothenator Saves Skin Nationwide |
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November 18, 2004 - A New City Opens in Ohio |
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November 17, 2004 - Q-Tips Celebrates Magic Moments |
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October 8, 2004 - Wachovia Returns to the Streets |
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September 23, 2004 - Tide Pajama Party at the Plaza |
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September 23, 2004 - Novartis Goes National for Healthy BP |
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August 7, 2004 - Trivial Pursuit Tour Brings Back the 90s |
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July 14, 2004 -
Subway Walks on Washington |
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April 24, 2004 - Leftover Lounge Hits Food Festivals |
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April 21, 2004 - Big Brothers Big Sisters Celebrates 100 Years |
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March 11, 2004 -
Eventage Helps Light the Night |
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February 9, 2004 - Test
Your Scents With Suave |
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December 15, 2003 -
Big
Apple Fest 2004 Brings Art to the Streets |
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November 6, 2003 - Regis
and Lingerie in NYC |
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October 20, 2003 - What
A Week for Eventage |
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September 8, 2003 -
The
Espresso Is Coming! |
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August 18, 2003 - TRU
Holiday Parade Expands |
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July 9,
2003 - Wachovia
Launches in NYC |
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June 25,
2003 - Eventage
Brings Urban Relief |
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May 14,
2003 - Two
For Quaker Oats |
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January
6, 2003 - Eventage
to Manage Bike New York Rest Areas |
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December
18, 2002 - Digital
Video Suite Now at Eventage |
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November
20, 2002 - Eventage
Exhibits at IAAPA and IAFE |
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October
2, 2002 - Eventage
to Unveil New Hanes Product in 5 Cities Nationwide |
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September
20, 2002 - Toys
"R" Us Holiday Parade Returns to
Times Square |
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August 15,
2002 - Eventage
Does All the Laundry in Atlanta |
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July 2,
2002 - Barney
Comes to NYC - Eventage to Help Him Celebrate |
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July 1,
2002 - Microsoft
and Eventage Team Up for FY 2003 |
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May 22,
2002 - Hewlett-Packard
Hosts Outdoor VIP Reception at PC Expo |
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January
17, 2002 - Eventage
On Board With Kids Night on Broadway |
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January
8, 2002 - Oral-B
Promotional Event at Grand Central Terminal |
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November
17, 2001 - Eventage
Launches Microsoft's Visual Studio.net in
New York |
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April 16,
2001 - Eventage
Moves to New Loft Home |
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April 9,
2001 - Eventage
Chosen to Open New Toys "R" Us Times Square |
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Bridezillas Compete in Times Square |
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NEW YORK, June 3, 2008 - To launch the fifth season of WE tv's popular Bridezillas, Eventage produced a publicity stunt for the network on Military Island in Times Square. Ten engaged women, clad in wedding gowns, helmets, and knee pads, raced to be the first to climb a ten foot tall wedding cake decorated with 50 pounds of real frosting. The winning bride-to-be, from Basking Ridge, NJ, won $25,000 for reaching the top of the cake first. Media coverage included the NY Daily News, Access Hollywood the Star-Ledger and Marie Claire.
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GAP T-Shirts on Both Coasts |
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SAN FRANCISCO, May 26, 2008 - In celebration of GAP's support of the Whitney Museum's Biennial and the introduction of 13 limited edition t-shirts designed by famous artists, Eventage today installed a display of the t-shirts in San Francisco's Union Square. Each shirt is displayed in a self standing custom-designed Plexiglas kiosk. Another set of 13 identical kiosks will appear in New York's Bryant Park beginning on Thursday, May 29.
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Eventage Again One of Top 100 Agencies |
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NORWALK, CT, May 1, 2008 - For the third year in a row, Eventage has been named one of the industry's top 100 agencies in Event Marketer's annual It List. EM's editors called Eventage "a small agency with big ideas" and noted that "seasoned in-house staffers from diverse backgrounds, including a lawyer and an event manager with a master's from Harvard, keep everything hopping...". Eventage has also received two Gold Ex Awards from Event Marketer's annual industry recognition program.
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Glass Speaks at ADA Conference |
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WASHINGTON, DC, February 6, 2008 - Eventage Managing Partner Matt Glass today spoke to a group of 200 staff members from the American Diabetes Association at the non-profit's annual Walk Summit. Glass and Eventage have been retained to develop a creative overlay for the ADA's Step Out to Fight Diabetes series of walks, which take place at approximately 200 sites in the United States. Glass discussed the goal of engaging walkers to be more connected to the cause and the event and took the audience through the new and improved on-site experience, from music to staging to a brand identity on-site.
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Eventage Joins DIVABETIC Tour Team |
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NEW YORK, February 1, 2008 - Eventage has been retained to produce the logistics behind the Divabetic - Makeover Your Diabetes tour. These diabetes outreach events for women are returning for their second season and will visit 8 markets from coast-to-coast. Guests learn new ways to live well with diabetes and enjoy an exciting mix of free beauty and fashion services. The tour, sponsored by Novo Nordisk and developed by Biosector 2, begins the first week of March in New York.
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Eventage Returns for 6th Avon Walk Season |
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NEW YORK, January 28, 2008 - Eventage will once again join the Avon Foundation in its mission to provide access to care and critical funding in the fight against breast cancer. Eventage will produce the opening and closing ceremonies as well as logistics surrounding the ceremony sites at 9 Avon Walks nationwide. The newest Avon Walk city, Houston, will kick off the 2008 season on the weekend of April 12-13. Eventage has been a proud member of the Avon Walk family since helping to create the event in 2002.
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Three for Disney's BVHE in NYC |
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NEW YORK, September 15, 2007 - Eventage today completed production on its third event this year for Disney's Buena Vista Home Entertainment. Today's event, the Boys & Girls Club Day for Kids, was held at the Kips Bay Boys and Girls Club in the Bronx and featured a Disney's The Jungle Book theme. The event featured games, song and dance performances, face painting, costume characters, a Disney artist doing caricatures and a chance to register for the Boys and Girls Club. Eventage also produced recent editor events in Manhattan for the upcoming DVD releases of The Jungle Book, High School Musical 2, Pirates of the Caribbean 3, Lost and Meet the Robinsons.
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Staples Back to School Fashion Show |
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NEW YORK, August 8, 2007 - Staples showcased what's hot for back to school supplies in the first-ever Back to School Supply Fashion Show at the Helen Mills Theatre here today. Hosted by celebrity Lisa Rinna, the fashion show featured the newest styles and designs modeled by kids from the Boys and Girls Club. Beyond the runway, the event featured home vignettes filled with Staples product and a gourmet school lunch served cafeteria-style on bright red trays by "lunch ladies" who dressed the part but looked nothing like the real thing. Eventage produced the event for Weber Shandwick New York and Framingham, MA-based Staples.
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Step Up to Fight Diabetes Launches in Philly |
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PHILADELPHIA, July 9, 2007 - Diabetes is the fastest-growing disease in America; the faster it grows, the more committed the American Diabetes Association (ADA) becomes to fighting the fifth-leading cause of death in America. On October 20, 2007, in Philadelphia, the ADA will present "Step Up to Fight Diabetes" -- a fund-raising challenge where participants will tackle not only a 10-mile walking route but will also climb every staircase they pass along the way. Staircases range from Independence Park to the Philadelphia Museum of Art (of Rocky fame), and Philadelphia's City Hall (152 steps alone). Eventage and Honeycutt Partners were retained in Summer, 2006 to develop the new event concept and Eventage is producing the event in Philadelphia. Visit www.diabetes.org/stepup for more information.
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Eventage Wins Gold Ex Award |
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CHICAGO, May 15, 2007 - Event Marketer magazine today announced the winners for the 2007 Ex Awards as a part of the publication's 2007 Experiential Marketing Summit. Eventage was awarded a Gold Ex in the Best P.R.-Generation Event category for its production of the Q-Tips Beauty Makeover Marathon for clients Weber Shandwick and Unilever. This marks Eventage's second Gold Ex Award in two years, after its 2006 win for the M&M's "Dare to Go to the Dark Side" launch event for Masterfoods.
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Hard Rock Park Rocks the Lot |
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MYRTLE BEACH, SC, April 18, 2007 - Hard Rock Park, the world's first rock 'n roll theme park, opened its state-of-the-art Backstage Tour preview center today. The opening of the new attraction was celebrated with a festival and concert staged in what will be the employee parking lot of the new, 50-acre, $400 million theme park. The free event was produced by Eventage in conjunction with the Hard Rock Park team and featured 5 bands including the Georgia Satellites and Sister Hazel. Also available were food and drink from local restaurants, kids activities, Hard Rock Park merchandise and the chance to get a sneak peek at the new theme park, which will open in April of 2008. Visit www.hardrockpark.com for more info.
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Eventage and NY Road Runners Expand Relationship |
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NEW YORK, April 8, 2007 - Eventage has been retained by the New York Road Runners Club to manage the food, drink and medical operation at the start area of the ING New York City Marathon for the third straight year. After a wide-reaching RFP process at NYRR, Eventage has also been selected to manage two critical course operations for the 2007 event. Eventage will manage the 24 medical stops along the route and the transportation of fluids for the marathon's top tier elite runners from around the world. The ING New York City Marathon takes place on Sunday, November 4 and is televised on NBC.
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Eventage Nominated for Three BizBash Event Style Awards |
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NEW YORK, March 12, 2007 - Eventage has been nominated for three BizBash Event Style Awards, which recognize the people behind New York's most innovative events. In the Best Event/PR Strategy, Eventage garnered two of the three nominations: the Snapple White Tea "High Tea" Tour and the Q-Tips Beauty Makeover Marathon. In the Best Entertainment/Program Concept category, Eventage is nominated for the Pokemon 10th Anniversary "Party of the Decade". The 2007 BizBash Event Style Awards will take place at the Nokia Theater in Times Square on March 28.
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Irish Spring Tour Launches Nationwide |
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CHICAGO, March 2, 2007 - A nationwide tour for new Irish Spring Body Wash kicked off in The Loop today during a driving blizzard. The harsh weather didn't stop the Eventage team, clad in branded bathrobes, from distributing samples of the new product along with specialized Zagat guides to Irish pubs in major markets. There will be two tours operating simultaneously from now through St. Patrick's Day, visiting Atlanta, Washington, DC, Philadelphia, Boston, New York, San Francisco, Los Angeles and Dallas. An estimated 100,000 product samples and 50,000 Zagat guides will be distributed. In select cities, the sampling is augmented with an interactive public event complete with head-to-head basketball competitions, Zagat guide downloads and a chance to win a trip to Ireland.
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Walk and Ride Season Begins at Eventage |
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NEW YORK, March 1, 2007 - As the weather in the northeast begins to break, Eventage prepares for its annual outdoor event season which includes some new projects for 2007. Eventage returns for its 5th season managing the rest areas for Bike New York and producing the opening and closing ceremonies for the Avon Walk for Breast Cancer in eight cities nationwide. In late April, Eventage will be the first production company to provide logistics support to the March of Dimes WalkAmerica in Manhattan. Also new this year is Eventage's production of the Have A Chance Walk to fight brain tumors, scheduled for the fall. Eventage also returns to manage logistics for the Leukemia and Lymphoma Society's Light the Night Walks in Staten Island, Queens and Manhattan. Look for more info about these events in future Newswire updates.
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Chefs' Rights Now! In Times Square |
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NEW YORK, October 5, 2006 - Hundreds of angry "chefs" gathered in New York's Times Square today to protest against the introduction of Bertolli Frozen Dinners. The new product from Bertolli is giving consumers the tools they need to cook gourmet Italian dinners at home, leaving NYC's restaurants empty - and threatening the way of life for thousands of NYC chefs. Ogilvy PR Worldwide, creators of the "Chefs' Rights Now" campaign, looked to Eventage for permitting, audio, staging, scenic and stage management of the event, which featured celebrity chef Rocco DiSpirito.
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Nike NYC Half Takes to the Streets |
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NEW YORK, August 20, 2006 - Eventage broadens their relationship with the New York Roadrunners Club as they will manage the fluid and medical stations for the inaugural NYC Half-Marathon presented by Nike. Eventage will manage nine stations along the 13.1 mile route, including those in Central Park and along city streets like the West Side Highway. Since 2005, Eventage has also managed the food, drink and medical operation at the start area of the ING New York City Marathon.
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Pokémon Parties in Bryant Park |
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NEW YORK, August 8, 2006 - The largest one-day event in Bryant Park's history took place today, celebrating the 10th Anniversary of the worldwide phenomenon of Pokémon. Over 25,000 people braved the August heat to view the largest assemblage of Pokémon characters ever outside of Japan. The Macy's Thanksgiving Day Parade Pikachu balloon flew high over the park's Great Lawn as costumed characters roamed, fans lined up for one of 18 activity tents and a 7-hour live stage show took place on the park's Upper Terrace, culminating in the finals of the National Video Game Championships. Eventage produced the event with Pokémon USA, Inc.
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Snapple "High Tea" Tour Lifts Off in Bryant Park |
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NEW YORK, June 29, 2006 - Bryant Park became a high flying zone today as Snapple introduced its new line of White Teas to the public and the media. Three 22' diameter helium Parabounce balloons were inflated on the park's Great Lawn and members of the media and the public were invited to "fly" up to 100' above midtown. The event is the kick-off to a 9 city national tour and featured sampling of the new teas as well as a tea sommelier tent which explained the history and health benefits of white teas. Eventage is producing the tour with Ruder Finn and Snapple Beverage Corporation.
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Breathing Room Tour Kicks Off In San Diego |
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SAN DIEGO, June 24, 2006 - The Breathing Room, an interactive environment which educates the public and the media on the effects of COPD, or Chronic Obstructive Pulmonary Disease, appears at the Westfield Parkway Mall today. Eventage designed the environment, which features online kiosks, plasma screen demonstrations, a lounge lecture area and an interactive breathing simulator developed by Pfizer and its partners. The tour will stop at malls in 10 markets nationwide and will focus on education and awareness. Eventage handles all tour logistics, design and staffing for Weber Shandwick Worldwide, Pfizer, Inc and Boehringer Ingelheim Pharmaceuticals, Inc.
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Eventage Launches EMBARQ in Las Vegas |
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LAS VEGAS, June 6, 2006 - A new 150 year old communications company was introduced to the Las Vegas business community here today. EMBARQ, the new Fortune 300 company which had been a part of Sprint, was launched with an invitation-only event held at the Orleans Arena. Eventage Event Production produced all elements of the event in conjunction with Mullen of Winston-Salem and EMBARQ of Overland Park, Kansas. During cocktails and hors douvres, guests were invited to interact with new products and services offered by EMBARQ and their featured partners Nortel and Cisco. Eventage also designed, scripted and produced a short theatrical presentation which further introduced guests to EMBARQ, its culture and its products. Guests were then invited into the main theater, where a one hour stage show featured a live band, performers from the brand's new advertising campaign, remarks from EMBARQ senior executives and local business leaders and a keynote by Earvin "Magic" Johnson.
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Eventage Wins Gold Ex Award |
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CHICAGO, May 8, 2006 - Event Marketer magazine today announced the winners for the 2006 Ex Awards at the annual Ex Awards Gala at the Adler Planetarium. Eventage received a Gold Ex award in the Best P.R.-Generating Event category for its work on the Masterfoods "Dare to Go to the Dark Side" campaign launch. The event, produced in conjunction with Masterfoods, Lucas Film and Weber Shandwick, launched the new Dark Chocolate M&M's (see the March 29, 2005 Newswire item for more details).
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Eventage Returns for 4th Straight Bike New York |
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NEW YORK, May 7, 2006 - The country's largest recreational cycling event was held in the 5 boroughs of New York City today, and Eventage was back to manage the Five Boro Bike Tour's five rest areas. The Tour's rest areas act as an oasis for its 30,000 participants. Riders get food and drink, medical attention, bike repair and other services at each of the rest areas, which are spread along the route. Eventage has been a part of the Bike New York team since 2003 and has worked closely with the organization to upgrade the look, traffic flow, services, safety and sponsor recognition in each location. For more on Bike New York, visit www.bikenewyork.org.
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Avon Walk Season Begins at the Kennedy Center |
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WASHINGTON, DC, April 30, 2006 - The Closing Ceremony for the 4th annual Avon Walk for Breast Cancer, Washington, DC was held on the South Plaza of the John F. Kennedy Center for the Performing Arts today. It was the first time that the Avon Walk ceremonies were held at the Kennedy Center and was the first event of its kind to be held on the Center's grounds. Eventage, as ceremony producers, acted as liaison to the Kennedy Center on the Avon Foundation's behalf and managed all operations for both the opening and closing ceremonies. Over 2,500 people participated in the 2-day, 39-mile walk, raising more than $5.8 million for access to care and finding a cure for breast cancer. More information on the Walks can be found at www.avonwalk.org.
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Q-Tips
Beauty Marathon at GCT |
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NEW
YORK, February 23. 2006 - Eventage
Event Production of New York has been retained
by Weber Shandwick Worldwide to produce
a consumer and media event for Unilever's
Q-Tips brand. The event will take
place at Grand Central Terminal's historic
Vanderbilt Hall, where consumers will have
a chance to get a professional make-up
consultation courtesy of Q-Tips brand. Celebrities,
including the new Miss America Jennifer
Berry, will be on hand to greet consumers
and take part in a nationwide satellite
media tour. This is the third event
Eventage has produced for the Q-Tips brand.
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The
Supernanny Hits NYC for Ragu |
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NEW YORK, January
25, 2006 - Jo Frost, the Supernanny
from ABC's hit reality show, hosted a luncheon
at Toys "R" Us Times Square today. Frost
and Unilever's Ragu brand were there to
promote their Happy Family Strategies program. Frost
feels that if parents focus their energies
on five simple key strategies, they (and
their children) will have well balanced
lives in the new year. The invited
audience of media and young families with
children enjoyed a kid-friendly, wholesome
lunch featuring Slithering Stromboli, Dippin'
Pizza Strips and No Frying Chicken Parmesan. Eventage
produced the event for Ragu and Weber Shandwick
Worldwide.
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Two
Eventage Events Part of PRWeek Award Finalists |
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NEW YORK, January
6, 2006 - Two events produced
by Eventage Event Production of New York
are a part of campaigns recognized as
finalists in the 2006 PR Week Awards.
Ogilvy Public Relations/Robinson Lerer & Montgomery
and Gemstar were nominated for their
program "Tuning into the Relaunch of
TV Guide". Weber Shandwick and
Masterfoods USA Dark Chocolate were nominated
for the launch of Dark Chocolate M&Ms. Eventage
produced the featured launch event for
each campaign for the respective agencies.
The PRWeek Awards will take place on
the evening of Thursday, March 2nd at
Tavern on the Green, New York City.
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Eventage
Joins the ING NYC Marathon Team |
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NEW
YORK, October 14, 2005 - Eventage Event
Production of New York has been retained by
the New York Road Runners Club to manage the
food, drink and medical operation at the start
area of the 2005 ING New York City Marathon.
Eventage will coordinate the receiving, dissemination
and distribution of food and medical supplies
to the event’s 35,000 runners at Fort
Wadsworth on Staten Island. The ING New York
City Marathon takes place on Sunday, November
6 and will be televised on NBC.
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Eventage
Launches the New TV Guide |
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NEW
YORK, October 11, 2005 – At a media
event today in midtown Manhattan, TV Guide
editor Ian Birch unveiled a 20-foot tall replica
of the new, expanded version of the venerable
television digest. As Birch called the new
magazine an “extreme makeover”,
Ty Pennington, star of ABC’s Extreme
Makeover: Home Edition stepped through a hidden
door on the magazine’s cover. Pennington
and Birch then opened the giant prop to reveal
3 full-color spreads from TV Guide’s
first expanded issue. Eventage Event Production
produced the event for Ogilvy Public Relations
Worldwide.
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Hormel
Chili Cook-Off Heats Up in Manhattan |
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NEW
YORK, October 6, 2005 - Seven firefighters,
who are respected by their peers for both
their competitive spirits and chili-making
skills, participated in the third annual
National Five-Alarm Hormel Chili Cook-Off
at the New York City Fire Museum in New
York City today.
Firefighter Michael
Poole of the Seattle Fire Alarm Center took
top honors, winning $10,000 for a fire safety-related
non-profit of his and his station’s
choosing with his “Mike’s Firehouse
Chili” recipe. Eventage Event Production
produced the event for Fleishman-Hillard
St. Louis.
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Hanes Perfect T Party in NY Harbor |
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NEW YORK, August 8, 2005 - The four-masted barque Peking will be converted into a giant Tee Party to celebrate the introduction of the Perfect T-shirt from Hanes, a Sara Lee brand. Eventage Event Production will raise a 25' tall branded T-shirt sail on the ship's main mast and produce a cocktail party for celebrities, VIPs and the media on August 16. Working with the South Street Seaport Museum and Seaport Marketplace, Eventage is handling all design, logistics and catering for client Weber Shandwick. It is the fourth event Eventage has produced for the Hanes brand.
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Trump Goes Soft for Charity |
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NEW YORK, June 29, 2005 - Donald Trump showed his softer side today as he did laundry inside Trump Tower to promote All detergent with softener. Trump also appeared outside his signature building where a giant laundry basket was placed in the bed of a branded Chevy SSR truck. The public was invited to donate clothing which would be washed and then given to the Salvation Army. Eventage Event Production of New York produced the event for Weber Shandwick Worldwide.
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X-Wing Fighter Lands In Times Square |
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NEW YORK, March 29, 2005 - Darth Vader, a garrison of Stormtroopers, R2D2, C-3PO and a full size X-Wing Fighter appeared in the middle of Times Square today to celebrate the launch of Dark Chocolate m&m's. Eventage Event Production of New York produced the event in conjunction with Weber Shandwick, LucasFilm and Masterfoods. Eventage designed the set and supervised the overnight load-in of the fighter and other event elements. The company worked with the client on the event soundtrack design, using authentic character voices and special effects provided by Skywalker Sound. Eventage also rehearsed the cast and stage-managed the live event, which featured an appearance by Anthony Daniels, the original C-3PO in his authentic costume.
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Eventage Events Nominated for Two Silver Anvil Awards |
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NEW YORK, March 25, 2005 - The Public Relations Society of America (PRSA) anounced its finalists in the 2005 Silver Anvil Awards. Two events produced by Eventage Event Production were part of programs receiving nominations. The first, the Tide with a Touch of Downy "World's Largest Pajama Party", was produced in conjuction with Fleishman-Hillard, Inc. The second, The American Nurses Association and Novartis Pharmaceuticals "Take Action for Healthy Blood Pressure" Tour, was produced with Ruder Finn. Both events are featured as case studies on the Eventage website. Winners will be announced on June 9, 2005, at the Silver Anvil Celebration Event in New York City.
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Easy Spirit Oasis Premieres in Tampa and St. Louis |
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NEW YORK, March 1, 2005 - Eventage Event Production of New York has been retained to design and produce a mobile environment for Easy Spirit shoes, a division of the Jones Apparel Group. Eventage will create an urban oasis environment which will visit downtown locations in Tampa and St. Louis this spring. Consumers will be invited to relax and "trade in" their old shoes for a new pair of Easy Spirits. Eventage handles all design and logistics for the project and will work with Mullen (Winston-Salem, NC), the brand's agency.
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Suave Pop-Up Store Opens on 42nd Street |
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NEW YORK, February 22, 2005 - The Suave Can You Tell Studio, full service hair and nail salon, opened here today at 42nd St. and 5th Ave. The Studio will provide free haircuts, stylings, manicures and hand massages under the direction of celebrity stylist Harry Josh and Dr. Francesca Fusco. The Studio will operate for five days only and will then move on to Chicago and Minneapolis. Eventage Event Production is producing the event on behalf of Weber Shandwick and Unilever, Suave's parent company. As part of its wide range of services, Eventage secured vacant retail space in each city, created the design and layout of the Studios, coordinated the installation of plumbing, heating and power infrastructure, retained and managed professional salon staff in each market and will oversee the day-to-day operation of the salon.
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Bread is Back - Whole Grains Hit the Streets |
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NEW YORK, February 1, 2005 - In an attempt to battle back against the low-carb craze, the Grain Foods Foundation launched a new advertising and street marketing campaign today. Eventage Event Production was retained to blitz the New York City streets with actors dressed in whole grain bread costumes and "sandwich boards". Consumers were greeted in Times Square at at major transportation centers and presented with the brand messaging that whole grain bread is a great part of a healthy diet. Eventage worked with Mullen (Wenham, MA) on the campaign.
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The Smoothenator Saves Skin Nationwide |
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BLOOMINGTON, MN, November 27, 2004 - The Smoothenator Tour, a national promotion that will visit 8 malls nationwide between Thanksgiving and Christmas, began today here at the Mall of America. The Smoothenator is a superhero who can knock out dry, scratchy skin in a single squirt of soothing lotion. The Smoothenator and his cohorts brave the holiday malls to make holiday shopping more fun and holiday hands more healthy. The two simultaneous tours feature a Smoothenator character in costume as well as a staff of 12 hand massagers and lotion distributors, who speak with consumers and ask them to guess the brand name of the product they are sampling. Eventage handles all aspects of the tour for Weber Shandwick New York.
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A New City Opens in Ohio |
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WESTLAKE, OH, November 18, 2004 - Crocker Park, a $450 million retail, residential and office community opened here today with a Grand Opening Celebration featuring a ribbon cutting and the dramatic lighting of a 45' tall Christmas Tree. Eventage Event Production of New York produced the opening festivities for Stark Enterprises, Crocker Park's developer. The lighting ceremony included live music from performers recruited and coordinated by Eventage, as well as a dramatic countdown which featured strobe lights and the ignition of four 7,000 watt space cannons, which swept the night sky in vibrant colors once the tree was lit. Eventage also coordinated two live a capella singing groups which will remain at Crocker Park through the holiday season. Visit www.crockerpark.com for more about this dynamic new community.
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Q-Tips Celebrates Magic Moments |
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NEW YORK, November 17, 2004 - Members of the media were treated to a glimpse at the magic moments in a woman's life at a loft studio on the west side of Manhattan today. The program, produced by Eventage for Weber Shandwick New York, brought magic moments like the prom, a wedding and a high school reunion to life with live, costumed models and specially designed scenic environments. The two shows demonstrated how Q-Tips can be a part of people's lives beyond their traditional uses. Eventage managed the entire event, including the venue, models, sets, lighting and audio design, and catering.
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Wachovia Returns to the Streets |
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New York, October 8, 2004 - Wachovia, the largest bank on the East Coast, has once again partnered with Eventage Event Production to hit the streets of Manhattan in celebration of new financial center openings and a new promotion. As was done for Wachovia's entrance into the Manhattan market in July of 2003, Eventage auditioned, trained and managed actors who appeared throughout midtown on three mornings this week. The 75 performers, arranged in small groups, carried signage promoting Wachovia's "Wake Up Check Up and Win" promotion and encouraged consumers to visit a nearby financial center. Initial response has been overwhelmingly positive, as financial centers reported a 10-fold increase in the number of financial check ups on the program's first day alone. Eventage worked with Mullen of Winston-Salem, North Carolina, Wachovia's agency of record.
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Tide Pajama Party at the Plaza |
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New York, September 23, 2004 - In an appeal to a woman's softer side, Tide with a touch of Downy sponsored the "World's Largest Pajama Party" today at The Plaza Hotel in New York. With more than 1,000 women in attendance, host and pj party guru Karen Neuburger officially kicked-off "National Pajama Month," where pajama-related activities during October will help support the fight against breast cancer.
Eventage Event Production produced the event in conjunction with Fleishman-Hillard, the brand's public relations agency. Eventage transformed the Plaza's Grand Ballroom into the Grand "Bedroom," where party guests indulged in complimentary manicures, massages and munchies, received a pair of Karen Neuburger pajamas with matching lounge socks and enjoyed a free sample of the new product, Tide with a touch of Downy.
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Novartis Goes National for Healthy BP |
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New York, September 23, 2004 - On this morning's Today Show on NBC, Novartis launched the national Take Action for Healthy Blood Pressure tour. The tour, produced by Eventage Event Production in association with Ruder-Finn Public Relations, will visit nine other markets from coast to coast between now and November 20. Novartis is partnering with the American Nurses Association, who will be providing nurses in each market to screen, educate and counsel people, encouraging them to work with a health care professional to help set, achieve and maintain a healthier blood pressure goal. Eventage designed the branded tour bus and the outdoor blood pressure screening areas in addition to securing all venues and staffing the event in each city.
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Trivial Pursuit Tour Brings Back the 90s |
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SEATTLE, August 7, 2004 - Hasbro Games today launched the Trivial Pursuit 1990s Time Capsule Tour from Seattle Center at the foot of the Space Needle. Eventage Event Production is producing the tour, in conjunction with Fleishman-Hillard. The 48' branded tractor trailer holds an exhibit of 1990s memorabilia and interactive displays reflecting the new 90s edition of Trivial Pursuit. In each of the 8 cities nationwide, celebrities such as Ozzie Smith, Naomi Judd and Kato Kaelin appear and donate a piece of memorabilia for the exhibit. The tour is the second program that Eventage has produced for Hasbro Games, following its work on the 2003 Monopoly National Championship.
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Subway Walks on Washington |
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WASHINGTON, DC, July 14, 2004 - In partnership with the American Heart Association, Subway today launched a new initiative to fight childhood obesity. Over 200 kids from DC area YMCA camps marched from 7th Street to the Capitol Reflecting Pool grounds to show their commitment to keeping fit and eating healthy. The event previewed new public service annoucements which will run nationwide and gave the kids a chance to participate in three fun and interactive exercise activities. Eventage Event Production of New York was retained by Fleishman-Hillard to produce the event, including permitting, staging and video, and the procession along the National Mall.
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Leftover Lounge Hits Food Festivals |
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LOUISVILLE, April 24, 2004 - At the Kentucky Derby Festival, Eventage began a four city tour of the Arm & Hammer Leftover Lounge, which will visit food festivals here and in Cleveland, Washington, DC and Boston. The Leftover Lounge is designed as a stylized kitchen complete with cartoon-like appliances, countertops and retro-style kitchen tables with chairs, all under a 20'x20' tent. Guests are invited in for a 20 minute show which challenges their knowledge and their tastebuds with tips on how to best make use of leftovers and a "guess that leftover" taste test. Arm & Hammer is promoting that its baking soda helps keep leftovers tasting fresh when changed every three months. Weber Shandwick New York handles public relations. back to top |
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Big Brothers Big Sisters Celebrates 100 Years |
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NEW YORK, April 21, 2004 - Eventage Event Production has been retained to produce a 100th Anniversary Celebration for Big Brothers Big Sisters, the oldest and largest youth mentoring organization in the United States. The event will take place in New York's Bryant Park and will feature a private press conference and public ice cream social, complete with free ice cream, entertainment and other activities. Reuinted "Bigs" and "Littles" from around the country have been invited to attend. Eventage is working with Porter Novelli, the charity's agency for the program.
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Eventage Helps Light the Night |
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NEW YORK, March 11, 2004 - After experiencing tremendous event growth, the New York City Chapter of the Leukemia and Lymphoma Society has retained Eventage Event Production for assistance in producing their Light the Night series of walks. These twilight walks take place in Manhattan, Staten Island and Queens, and feature illuminated red balloons which are carried by the thousands of participants. Eventage will consult all logistical elements of the events, as well as provide on-site management and coordination with governmental agencies.
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Test
Your Scents With Suave |
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NEW
YORK, February 9, 2004 - Eventage Event
Production has been retained to produce a
promotional launch event for new Suave Naturals
skincare products. Eventage developed the
creative concept of the event with Weber Shandwick
Worldwide, the brand's public relations
agency. The event will take place at Grand
Central Terminal's Vanderbilt Hall,
where several Scent Bars will challenge consumers
sense of smell, each with a theme relating
to one of the new products. The event will
be the second Eventage has produced for Unilever's
Suave brand in 2004. back
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Big
Apple Fest 2004 Brings Art to the Streets
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NEW
YORK, December 15, 2003 - In the summer
and fall of 2004, New Yorkers and visitors
will see big apples all around the Big Apple.
In conjunction with the Big Apple Fest and
NYC&Co., Eventage will be placing 300 oversized
big apples throughout Manhattan. Each apple
will be designed and painted (or sculpted)
by local artists of all levels, from amateur
to world-renown. The dispay will coincide
with the Republican National Convention and
be part of what city officials hope will be
an annual apple-themed event. Eventage will
coordinate all logistics, including artist
management, permitting, installation maintenance
and removal of every sculpture. Sotheby's
will host an auction at the conclusion of
the displays, benefitting the NYC&Co. Foundation,
City Harvest and the Police Athletic League.
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Regis
and Lingerie in NYC |
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NEW
YORK, November 6, 2003 - Today, Hanes
Her Way along with Regis Philbin and Elisabeth
Hasselbeck (star of Style Network's "The Look
for Less" and CBS's "Survivor: Outback"),
joined forces to launch Body Creations, a
new line of intimate apparel. To underscore
the style and real value of the new collections,
the Body Creations Fashion show was held in
a former bank turned hip nightclub in midtown.
Complete with bank tellers, security guards
(doubling as ushers), and a vault, attendees
got a sneak peak at the newest spring and
fall '04 looks from Hanes Her Way. Eventage
Event Production produced the event for Weber
Shandwick Worldwide, the agency representing
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What
A Week for Eventage |
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LOS
ANGELES, CHICAGO, ATLANTIC CITY, NEW YORK,
Monday, October 20, 2003 - Eventage Event
Production of New York had a busy week beginning
Monday, October 13. Eventage produced four
events in four cities between Monday and Saturday,
serving three national brands. In Los Angeles,
Eventage produced a press event for Hanes
Stay Clean products, featuring Vanna White
in a West Hollywood laundromat. In Chicago,
Eventage staged the send-off for the National
Monopoly Tournament at Union Station. The
tournament took place on a branded Amtrak
train, and the finals were held at the Showboat
Hotel and Casino in Atlantic City, where Eventage
produced the final round. In lower Manhattan,
Eventage produced two press conferences and
a cocktail party for Cablevision's new Voom
HD satellite service. back
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The
Espresso Is Coming! |
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BOSTON,
September 8, 2003 - Dunkin' Donuts, a
unit of Allied Domecq Quick Service Restaurants,
has retained Eventage Event Production of
New York to produce a series of launch events
for their new espresso products in New England.
Events in Boston, Hartford and Providence
will invite consumers to "Join the Espresso
Revolution" and will feature a tall ship,
marching band, members of the New England
Patriots and sampling of the new lattes and
cappuccinos among other activities. Eventage
will work with Fleishman-Hillard, the agency
handling the program for Dunkin' Donuts.
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TRU
Holiday Parade Expands |
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NEW
YORK, August 18, 2003 - After two successful
years, the Toys "R" Us Holiday Parade has
established itself as a cornerstone event
for the beginning of the holiday season in
Times Square. Toys "R" Us is once again partnering
with Eventage to produce this year's parade,
which will take place on Saturday, November
8. Because of the event's growing popularity,
the NYPD and the City of New York have agreed
to expand the route north to W. 56th St. from
W. 48th St. The parade begins at 9AM from
56th St. at 7th Ave. and ends in front of
the Center of the Toy Universe, Toys "R" Us
Times Square. back
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Wachovia
Launches in NYC |
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CHARLOTTE,
July 9, 2003 - Wachovia, the largest
bank on the East Coast, has selected Eventage
Event Production to handle their entry into
the New York market. Eventage will coordinate
event activities surrounding the opening of
two new Wachovia Financial Centers in midtown
Manhattan. With more than 80,000 employees,
Wachovia serves more than 20 million banking,
brokerage, and corporate customers in its
financial centers, as well as through investment
banking offices in selected locations.
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Eventage
Brings Urban Relief |
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NEW
YORK, June 25, 2003 - At a press conference
in New York's Times Square this morning,
Imodium announced its Urban Relief program
to the press and the public. The innovative
Urban Relief program will place 10 colorfully
painted portable toilets throughout New York
City parks until July 2. Eventage Event Production
was retained to secure the artists, identify
the sites with the Parks Department and handle
all logistics for the press conference and
the week-long public display. back
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Two
For Quaker Oats |
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CHICAGO,
May 14, 2003 - Eventage Event Production
has added Fleishman – Hillard to its
prestigious list of public relations agency
clients. This summer, Eventage will produce
events for two brands from Fleishman client
Quaker Oats Company. These include a northeast
mall tour for Tropicana Twister beverages
and a Manhattan launch event for Quaker Oats
Breakfast Squares. Eventage will handle creative
development, design and all logistics for
the event series. back
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Eventage
to Manage Bike New York Rest Areas |
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NEW
YORK, January 6, 2003 - Bike New York,
the nation's largest bicycling event, has
retained Eventage Event Production to manage
the five rider rest areas located along the
42 mile route. Eventage's responsibilities
will include site design and layout, volunteer
management and overall on-site management
of the load-in, operation and clean up of
the rest areas. Eventage will also consult
on a revised signage package, rider flow and
commmunications. Attracting upwards of 30,000
riders, Bike New York will take place on May
4, 2003. back
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Digital
Video Suite Now at Eventage |
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NEW
YORK, December 18, 2002 - Eventage Event
Production has added a state-of-the-art digital
editing suite to its offices in Manhattan.
The Final Cut Pro system is powered by a Macintosh
G4 dual processor computer, which is capable
of editing uncompressed, high definition video.
The suite is also outfitted with multiple
format decks as well as high-end DVD authoring
software and hardware. This new equipment
enables Eventage to add in-house professional
video production to its roster of services.
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Eventage
Exhibits at IAAPA and IAFE |
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ORLANDO, November
20, 2002 - At the International Asssocation
of Amusement Parks and Attractions annual
convention here, Eventage Event Production
is represented by a promotional booth for
the first time. The IAAPA show is the premier
event in the theme park and attraction industry,
attracting 30,000 visitors per year. Eventage
is participating in the show to promote its
live entertainment and public event experience
and capabilities. At the beginning of December,
Eventage will also exhibit at the International
Association of Fairs and Expositions in Las
Vegas. back
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Eventage
to Unveil New Hanes Product in 5 Cities Nationwide |
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NEW
YORK, October 2, 2002 -
Weber Shandwick Worldwide, a member of the
Interpublic Group of Companies, has retained
Eventage Event Production to produce five
simultaneous events announcing the new tagless
t-shirt from Hanes. On October 17, events
in New York, Miami, Chicago, Los Angeles and
Comfort, Texas will announce the new product
by "retiring" the old-fashioned
t-shirt tag. The events will feature retired
sports celebrities removing giant tags from
oversized Hanes shirts reaching as far as
22 feet above stage. back
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Toys
"R" Us Holiday Parade Returns to
Times Square |
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NEW
YORK, September 20, 2002 -
After the successful grand opening of its
flagship store in Times Square last fall,
Toys "R" Us has once again retained
Eventage Event Production to produce a parade
of toys on November 9. The Toys "R"
Us Holiday Parade will feature dozens of the
most famous toy characters in the world as
well as live performances, floats and other
specialty performers. The event will begin
at 9:00am from the assembly area on W. 48th
Street and will continue down Seventh Avenue/Broadway
ending at the Center of the Toy Universe,
Toys "R" Us Times Square.
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Eventage
Does All the Laundry in Atlanta |
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ATLANTA, August 15,
2002 - Shoppers
at Perimeter Mall were surprised to see eight
washers and dryers rumbling with laundry in
the mall's promotion court. The event, sponsored
by Lever Brothers' All Detergent, announced
cities across the country which were selected
as smart shopping cities and enabled local
residents to donate clothing which was washed,
dried and donated to charity. Eventage, retained
by Weber Shandwick Worldwide, coordinated
the washing and drying of the clothes, including
all plumbing and equipment needed to portably
wash and dry four loads of laundry.
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Barney
Comes to NYC - Eventage to Help Him Celebrate |
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NEW
YORK, July 2, 2002 -
Hit Entertainment of Allen, TX has retained
Eventage Event Production for production assistance
with a live performance by Barney, BJ and
Baby Bop in August, 2002. The free concert,
which celebrates Barney's 10th Anniversary
on PBS, will take place in Historic Battery
Park in lower Manhattan and is expected to
attract upwards of 10,000 spectators. Eventage
will handle staging, audio, crowd control,
security and site management as well as act
as liaison to the NYC Dept. of Parks and Recreation
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Microsoft
and Eventage Team Up for FY 2003 |
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NEW
YORK, July 1, 2002 - Microsoft
Corporation's New York and New Jersey Region
has retained Eventage Event Production as
their exclusive event consultants for the
coming fiscal year. Eventage will assist the
Microsoft events team with creative concepts,
venue and vendor research and selection and
operations plans. Microsoft is also looking
to Eventage for full production of several
of its larger events in the region.
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Hewlett-Packard
Hosts Outdoor VIP Reception at PC Expo |
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NEW
YORK, May 22, 2002 - Porter
Novelli International of San Jose, CA has
selected Eventage Event Production to design
and manage a VIP reception for its client,
Hewlett-Packard, during PC Expo at the Javits
Convention Center in New York City. Eventage
has scouted and secured an outdoor plaza across
from the Javits Center and will design and
install a tented reception area to accommodate
up to 250 guests. The event will feature live
music, food and drink, an exhibit of HP products
through the years and a 53-foot tractor trailer
from the HP Mobility Tour. back
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Eventage
On Board With Kids Night on Broadway |
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NEW YORK, January 17, 2002 - The
League of American Theaters and Producers
has retained Eventage Event Production for
assistance with its annual Kids Night on Broadway
(KNOB) promotion. The 2002 event will feature
a Broadway Fan Fest at Toys "R"
Us Times Square. On the day of the event,
all KNOB ticket holders are invited to the
Fan Fest before theater, where they get to
participate in interactive activities and
see live performances from Broadway's hottest
shows. Eventage will provide creative and
operations consultation for the Fan Fest,
as well as all production elements such as
audio reinforcement and scenic design.
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Oral-B
Promotional Event at Grand Central Terminal |
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NEW YORK, January 8, 2002 - Eventage
Event Production of New York has been retained
by Porter Novelli Public Relations to produce
an event for Oral-B Laboratories. The event,
which will take place at Grand Central Terminal's
Vanderbilt Hall, will promote Oral-B Stages
toothbrushes. Fifty New York City schoolchildren
will be invited to brush their teeth with
the new line of brushes for the media and
the public. It is Eventage's first event for
Oral-B after producing several events for
Oral-B's parent company, Gillette back
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