Holiday Inn Cardstacker

The Scoop

Project:
To celebrate the renovation of thousands of Holiday Inns worldwide, the brand partnered with famed Cardstacker Bryan Berg to create a “Key Card Hotel” from Holiday Inn keycards and looked to Eventage to find the perfect setting to reach the press and public.

Client:
Intercontinental Hotels Group, Weber Shandwick Worldwide

Deliverables

Secure and permit Pier 17 at South Street Seaport for five day event, Pier 16 for Press Conference
Conceive and design 44' geodesic dome to hold sculptures
Coordinate with sculptor on design, fabrication and cross-country trucking
Signage, banners, furniture and greenery
Management of load-in, daily run of show and strike
Management of opening press conference and reveal
Brand ambassadors on-site within the Key Card Hotel and in surrounding area

By the Numbers

44' air conditioned geodesic dome with globe graphics and brand logos
1,500 square feet of custom installed white laminate flooring and gallons of cleaning fluid to wash away the public’s shoe tracks after each operating day
200,000 Holiday Inn keycards for the Cardstacker to create a lobby, guest room, bathroom and lounge chairs
Thousands of Holiday Inn branded playing cards for the Cardstacker to create a free standing 9’ tall Empire State Building within a Plexiglas box
LED uplighting to make the dome glow in brand colors after dark
Lots of crew pizza from Uno in exchange for allowing us to use their balcony for media shots

How'd We Do?

Approximately 100,000 people visited the Holiday Inn 'Key Card Hotel'.

Coverage featuring the event and interviews with Berg and IHG/Holiday Inn executives spanned 200+ countries with 1,500 stories and 200 million+ media impressions.

The event traveled the globe via the Key to Change promotion and Holiday Inn microsite. There were more than 160,000 unique visitors, 1MM+ page views, 223,000 entries and 78,000 registrants.

"Once again, Eventage came through and helped us pull off an amazing event. The clients are so happy and have been thrilled with the results. The team was fantastic...from the day I called for budgets to the very final day of load out....they were a true extension of our team. It's always pleasure working with you all and you're a great partner to our agency. I can always rely on you. "
- Senior Vice President, Weber Shandwick Worldwide