Embarq

Project:
To announce Sprint’s spinoff of local communications company Embarq, an event for Las Vegas’s business community was planned for the Orleans Arena.

Client:
Mullen, Embarq

• Scenic design, construction and installation
• Venue contracting and relations
• Staging, audio, lighting, TelePrompTer
• Vendor sourcing, contracting and management
• Script, blocking and music development
• On-site staffing and stage management
• Coordination of third-party communications companies for expo display

• Stage set with live band, video I-MAG and custom-designed scenery based on client’s new logo and brand
• 162 conventional lights, 60 intelligent moving lights, 36 box audio system, and spider truss system for main stage show featuring Embarq CEO Dan Hesse and Magic Johnson
• Custom-designed vignette stage set featuring office and home sets matched to each other
• Professional actors to engage guests with their stories of success using Embarq products
• Scripting for main show and vignettes
• Dedicated crew of 40 who spent absolutely no time in the casino at the Orleans while on-site

More than 2,700 business people attended the launch event, which also attracted participation from Embarq partners such as Nortel and Cisco. The stage show played to a packed house and the adjacent tech expo, vignettes and cocktail party enabled Embarq to truly connect with their customers. The General Manager deemed the event a “great success”, adding that the event “delivered a very clear message of commitment to our customer, to our community, and to Las Vegas.”