Eventage home About Us Public Events Branding & Promotional Events Contact Us  
Event Production
Eggo® Stack-Up for Charity Challenge Eggo® Stack-Up for Charity Challenge
Eggo Logo
Case Study Photos
Event Images
1 | 2 | 3 | 4

Project:
Eggo Stack-Up for Charity Challenge

Client:
Kellogg's, Porter Novelli Public Relations

Overview:
Kellogg's needed to get the word out that there were now more Eggo waffles in every box. In addition, they pledged to support several local charities.

Production Plan:
Eventage developed a fast-paced obstacle course for the four teams competing (each team representing a charity). At the center of the Eggo Arena in Grand Central Terminal's Vanderbilt Hall was a custom built, 8' tall giant toaster which shot out 4' foam waffles. In order to win the competition, contestants had to catch giant waffles as they flew from the toaster, eat real Eggo waffles and create sculptures using Eggo waffles and other treats.

Eventage rounded out the set by creating four 10' tall Eggo boxes as well as a New York City skyline made from over 2,000 mini Eggo waffles. Referees in uniform watched over the proceedings as crowds cheered each team on.

Results:
The event drew a huge crowd in Vanderbilt Hall and garnered extensive press coverage including more than 6 million print impressions and 3 million broadcast impressions. The event also raised $40,000 for various charities.

Client Feedback:
"Kudos to you for creating what was a fantastic event, for both Kellogg's and the entire PN team. It was such a pleasure to work with you and we look forward to many more future collaborations." Maria Poulos, Senior Account Executive, Porter Novelli.

 

 

333 Park Ave. South,  Suite 2D