Pepperidge Farm Deli Flats Tour

The Scoop

Project:
To promote new Pepperidge Farm Deli Flats in 6 markets throughout the country, the brand partnered with natural food chef Bethenny Frankel to sample sandwiches and celebrate the launch of Bethenny’s new cookbook

Client:
Pepperidge Farm; DeVries Public Relations

Deliverables

Secure and permit venues in 6 markets
Secure catering, with caterers utilizing Bethenny's recipes and Deli-Flats bread in each market
Design custom deli-carts for sandwich sampling
Design custom sandwich wrapping and t-shirts
Manage city-to-city trucking of deli carts and supplies
Onsite staffing and management

By the Numbers

Custom fabricated deli-carts traveling to New York, Atlanta, Boston, Chicago, Ft. Lauderdale and Miami
6,384 slices of turkey meat
10,000 slices of bread
1 pregnant celebrity

How'd We Do?

Originally planned as a one-market pilot, our client extended the program to an additional 5 cities because of its initial success. All markets performed remarkably well with consumers and media, with sandwiches "selling out" completely in each market.

"Thanks so much for all of your hard work. We had so much fun with your team and can’t wait until the next event. Your execution was flawless as usual and I felt like everything was completely taken care of."
- Vice President, DeVries Public Relations

"You and your team have done an outstanding job. Thanks for everything."
- Sr. Group Marketing Manager, Pepperidge Farm