Project:
Following successful appearances in Zurich and Chicago, the public art phenomenon set its sights on NYC. Eventage was tapped to handle all logistics and artist relations for the largest public art exhibit in NYC history.
Client:
CowParade Holdings Corp., Velocity Sports & Entertainment
All logistics and permitting for the creation, installation and upkeep of 450 painted Fiberglas cow sculptures in NYC, Stamford, CT and West Orange, NJ
Scouted and secured both public and private venues to display the cows, working with city government, NYC Parks and dozens of building management companies.
Secured and managed two public painting locations in Manhattan
Counseled artists (from uknown to renowned) on how to design, create and finish their sculptures
Operated cow damage hotline which dispatched one of six “cowboys” to evaluate and repair damaged sculptures over the three month period
Removed all cows from their venues and managed team of artists to prepare them for public auction, which raised more than $3.1 million for NYC charities
Dedicated team of venue and artist managers
Six “cowboys” on bikes to respond to damage calls to the cow hotline
Lots of security bolts, Fiberglas rosin, paint kits and late nights loading and unloading cows
Patience to listen to every cow pun ever created over and over again.
As the New York Times said, "This summer will be remembered for metal scooters and fiberglass cows." The cows were literally everywhere and the public was clearly divided between cow-lovers and everyone else.
The cows are remembered years later as one of the highlights of the city’s millennium year.
"I want to thank you for your tireless dedication, hard work and resourcefulness. CowParade was a resounding success in the Big Apple, and you made the New York event possible." - President, CowParade Holdings Corp.
