Bridezillas "Cake Climb"

Client:
WE tv

• Concept development
• City of New York permit applications and relationship management
• Scenic design and construction
• Street team recruitment, training, costuming and management
• Vendor relations and management
• Music development
• On-site event management and stage management

• 15’ high, 18’ wide (31.05 degree inclined) custom-designed cake slice made out of staging and scaffolding
• 50 gallons of white butter cream icing along with a giant blue Bridezillas logo painted in icing which matched the brand’s PMS color
• Sides of the cake finished with vinyl graphics, swags of fabric and giant foam flower decorations, completing the illusion from all angles.
• Wedding-themed songs playing on a sound system, and a team of 15 street teamers dressed in veils and devil horns circulating through Times Square distributing “diamond” candy ring pops and buzz cards promoting the event and the show’s premiere.
• 10 newly-engaged contestants selected via radio contest competed against one another in the event to win a $25,000 grand prize, outfitted in bridal gowns, helmets with veils, knee and elbow pads.
• A tuxedo-clad “groom” waiting patiently atop the cake for his “bride” to reach him.
• After all of the interviews and photos, a massive clean up operation that returned Military Island to its original condition by mid-afternoon.