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We understand the challenge
of making a splash in today's cluttered marketplace.
That's why we design and execute events which
make the public and the press sit up and take
notice. From razors to cars to retail chains,
we've produced results for some of the best
names in public relations.
3M
Scotch-Brite Odd Couple Dust Off
Tony Randall hosts a
cleaning competition for families from across
the US
Aricept "Declaration For Independence" Press Launch
Leeza Gibbons and Phyllis George host a press conference in Washington, DC announcing a new weapon in the battle against Alzheimer's disease
Arm & Hammer "Leftover Lounge" Tour
A specially-designed interactive retro kitchen appears at food festivals in four cities to promote the hundreds of uses of A&H Baking Soda
Bertolli "Chefs' Rights Now!" Event
Hundreds of "chefs" gather in Times Square to protest Bertolli's unfair advantage over restaurant cooking
Buena Vista Home Video DVD Launches
Media events for the release of Disney's The Little Mermaid and Disney's Pirates of the Carribbean
Buster Brown 100th Anniversary Bash
Kids and their dogs come to NYC's Chelsea Piers to audition to be the next "Pair to Remember"
Café de Columbia Manhattan Store Opening
Juan Valdez and Conchita his mule are guests along with the President of Columbia at this international celebration of the brand's first retail store
Dunkin' Donuts Espresso Revolution Launch
Launch events in Boston, Providence and Hartford feature a tall ship, riders on horseback, marching bands and Tom Brady, quarterback of the New England Patriots
Electrolux ICON North American Debut
High-end European appliances make their first appearance at midtown's Grand Army Plaza with Jane Seymour as host
Gillette
For Women Fashion Show
A breakfast fashion
event showcases the season's newest designs to
the press
Gillette
Venus Launch Event
Supermodels unveil
the world’s newest razor at Grand Central
Terminal
Grain Foods Foundation "Bread Is Essential" Campaign
Dozens of actors in bread costumes and "sandwich boards" spread out throughout Manhattan to tell consumers about the importance of whole grains
Hanes
Body Creations Fashion Show
Lingerie fashion
show hosted by Regis Philbin and The View's
Elisabeth Hasselbeck takes place in a former
bank, complete with vault and security guard
ushers
Hanes StayClean Media Launch
Vanna White hosts a fabric stain showdown in a West Hollywood Laundromat
Hewlett-Packard Mobility Tour Reception
A private cocktail party held under a tent across from the Javits Center invites PC Expo journalists and executives to experience new HP products
Hewlett-Packard
Technology Press Demo
Guests make their own
greeting cards, CDs, calendars, t-shirts and more
Imodium "Urban Relief" Public Art Exhibit
Ten painted portable toilets appear in NYC Parks to provide art and relief for weary New Yorkers
Irish Spring Body Wash Tour
Branded SUVs and teams of models hit the streets in 10 markets nationwide to distribute samples and challenge consumers to interactive games
Kellogg's Special K Plus Launch Event
Volleyball star Gabrielle
Reece hosts this telethon event along with a national
SMT
Kmart
'Blue Light is Back' Campaign Launch
Press conference at
the W Union Square and a celebrity-filled launch
event in-store kicks off the new Kmart to the
national press
M&M's White Chocolate Launch
Consumers are invited to "plunder a bag" at this Pirates of the Carribbean tie-in event at the South Street Seaport
Microsoft
21st Century Classroom
Bill Nye
"The Science Guy" hosts this interactive
demonstration of how software is changing education,
complete with an erupting volcano
Men's
Health Magazine Health Expo
Event for
National Men's Health Week features
cholesterol and prostate cancer screening
msn.com MoneyCentral Launch
Contestants climb into
a "money booth" computer monitor to win prizes
OnStar Press Demonstration
Members of the press are invited to experience the powe of OnStar first-hand
Oral B Stages Event
Fifty NYC schoolchildren brush their teeth for two minutes while crowds cheer them on
Oscar Mayer "Oh I Wish" Tour Launch Event
The famous wienermobiles are featured in an event which grants the program's first wish in NYC's Union Square Park
Playtex "Thank Goodness it Fits" Show Booth
Interactive trade show booth in Los Angeles shows the versatility of new 1/2 sizes to the trade
Q-Tips Beauty Makeover Marathon
Miss America and celebrity makeup artists host this 12 hour event where the public can get free five minute makeovers using the ultimate beauty tool
Q-Tips "Magic Moments" Media Event
Members of the media are treated to a glimpse of the magic moments in a woman's life at a loft studio on Manhattan's far west side
Q-Tips Treat 'n Go Playground Challenge
Kids compete in three competitions in a public park and playground to see which team can play the safest
Quaker Oats Breakfast Squares Launch
Classic TV moms Marion Ross, Dihann Carroll and Barbara Billingsley greet consumers and traverse the streets of NYC in a branded 1960s convertible
Quilted Northern "See and Feel the Difference" Event
Dick Clark hosts from the center of Times Square, where a giant roll of Quilted Northern drops to celebrate new product enhancements
Siemen's
Search for America's Busiest Family
Finals for
a national contest to promote a new
cordless phone system
Suave Beauty Barometer Press Event
Editors are invited to experience the change of seasons with an interactive multimedia demonstration
Suave Naturals Scent Bars
Consumers are invited to chat with Scent Tenders at three specially designed lounge environments at Grand Central Terminal
All trademarked logos and images
are the property of their respective
owners.
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