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Project:
Best Buy
Fun Zones, NYC
Client:
Best Buy
Co., Shandwick International
Overview:
As part
of Best Buy's grand entry into the
New York market, the retailer wanted
to bring the excitement and diversity
of its stores directly to the public.
Eventage
worked directly with Best Buy and
their public relations firm, the Minneapolis
office of Shandwick International.
Production
Plan:
Eventage
created Best Buy Fun Zones at two
locations: Grand Central Terminal's
Vanderbilt Hall and in front of the
New York Stock Exchange on Broad Street
in lower Manhattan.
The
Grand Central Fun Zone was modeled
after the ultimate New York City apartment.
Eventage created a specially-designed
kitchen, office and living room, all
filled with the best consumer products
available at Best Buy. Of course the
ultimate apartment had the ultimate
view, which was a custom built 16'
x 32' New York City skyline complete
with twinkling lights and Best Buy
billboards. Visitors were invited
to try out all of the products and
could enter to win items on display.
At
the New York Stock Exchange, Eventage
re-installed the skyline scenic piece
and created the ultimate New York
City office, complete with video kiosks
and a full office computer system.
Also on display was a new Chrysler
PT Cruiser filled with a premium audio
and video system available at Best
Buy.
Results:
Both Fun Zones were well attended,
with more than 15,000 office workers,
tourists and passersby participating.
Best Buy store employees were able
to connect one-on-one with potential
customers and the Best Buy name was
further introduced to the New York
market.
Client
Feedback:
"Thank you
for your great work on our event for
Best Buy. Not only was the event production
flawless, but your staff is creative,
resourceful and a genuine pleasure
to work with. Eventage always makes
us look good in front of our clients
and we look forward to opportunities
to work with you again."
Nicole
Gibbs, Account Group Manager, Shandwick
International.
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