Allstate U.S. Olympic Hall of Fame

Client:
Taylor for Allstate Insurance Company

• Conceptual and creative development
• Venue research, acquisition and relations
• Vendor sourcing, contracting and management
• Community outreach for gymnastics performers
• Scenic design, graphics and signage
• Script, blocking and music development
• On-site staffing and stage management

• Iconic Olympians such as host Bart Conner and the “Magnificent Seven” Gold Medal gymnasts
• Young, local Olympic hopefuls from gymnastics teams througout the Chicago area
• Regulation-size spring floor, 20’ tall ring apparatus, and a regulation balance beam
• Seven “good hands” plaster casts for the Mag 7 to imprint their palms at the finale of the press conference
• Custom-designed interactive kiosk featuring panels celebrating the inducted class
• Custom-designed Allstate-branded warm ups and t-shirts for all athletes
• Individual performances with music, separated by training sessions where the media could get great shots of the kids working closely with the Mag 7 and other Olympians in a live clinic.

Local NBC and ABC stations hosted Olympian Bart Conner in-studio that morning to discuss the upcoming event, while the local FOX affiliate broadcasted live from the event throughout the morning. Olympic gymnast Dominique Dawes conducted live interviews via satellite with stations across the country before the start of the event, and NBC, ABC, Comcast Chicago and FOX had cameras on-site at the event capturing footage and interviews. Event coverage resulted in 59,926,262 media impressions and value of $9,934,760 as calculated by VMS’s proprietary Media Prominence Index™. Eventage retained to produce the announcement of the USOHOF nominees the following year.